You’re probably asking yourself…
What is a Blu-nit?
®Blu-nits are an “at a glance” unit of measurement to better inform us just how much a product has impacted the environment.
Our Mission:
Simply put, climate change is a function of consumption.
This means if the methods of creating products such as the food we eat to the clothes we buy, stay the same, the rate at which the planet warms itself will continue to increase if society consumes or “purchases” more.
We believe that with the right information at our fingertips, big time change can happen.
MUCH LIKE NUTRITIONAL STATS ARE FOUND ON THE BACK OF THE FOOD WE CONSUME, OUR GOAL IS TO HAVE THE BLU-NIT LOGO AND METRIC USED ON CONSUMER PACKAGING TO BETTER INFORM ONE’S PURCHASE MAKING DECISION.
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December 2019
This is a math problem. Let’s solve it.
Mitchell Cetuk
As The Blu-nit Organization builds partnerships with the various entities that produce, transport, process, and sell to the consumer, we will be able to bring more information and transparency to you in regards to how long it will take the environment to rebound from the creation of the product that you seek to purchase.